Make promises. Then keep them.

It’s sad to say, but that alone today can differentiate you from the crowd. Some may say the cause is a booming economy, low unemployment, generational changes – but whatever the case – finding vendors who are willing to make promises – and keep them, is in short supply. If you’ve ever tried to hire a lawn service or patio guy you know exactly what I mean. However the same applies to lawyers, doctors, computer guys, marketing companies, contractors – almost every type of vendor.

The first part is making promises. That starts with telling people when you will get back to them, and then not missing that deadline. The promise part here is locking yourself down to an exact time, and then not being late or coming up with an excuse. EVERYONE has excuses – traffic, kids, too much business, too much email/voicemail, etc.

If you are in sales listen to this. Leads are your life blood, so most of you do a pretty good job with responding to a lead pretty quickly. The follow-up steps are where most sales people drop the ball. They’ll setup the first appointment right away, and for the most part know that showing up for this on time is non-negotiable. It’s after the first appointment that most sales people get off the rails. Sometimes the broken follow-up step is in being vague about when you will send a quote, sometimes its just ambiguity in setting up next steps. I get it, you are busy, you don’t want to commit. But that is my point exactly. Nobody wants to commit these days. If you simply promise a date certain that you will have a quote and then follow-through with that promise, you are different. More often than not these days I find myself as the consumer having to follow up after the first appointment BEFORE I hear from the salesperson. I was beginning to think that it was just me. Maybe I’m a PITA prospect. Maybe I ask too many questions. But then I started sharing my frustrations with other business owners and they almost ALL shared the same experiences.

Keeping promises being a good thing is pretty self-evident. Most people know that intuitively. That is why most people don’t like to make them, because they don’t want to have to say they are sorry. They think no harm in not promising and thereby retaining flexibility. They are wrong. We think more of people that make promises. It gives us safety to know someone else is taking accountability. Not making a promise is not a neutral act, it is a lessening of the other’s expectations from you – which directly correlates to how they view you. Reputation is a function of how well we exceed or miss expectations of us. If we never set expectations, that doesn’t mean others don’t have any of us. Not at all. They just choose to set their own expectations and we may never know what those are. The odds are much worse trying to meet unknown expectations than meeting expectations you set and communicate. Unsurprisingly those that can reliably set expectations, make promises, and keep them are the reputation giants in their field.

If you live your life in a way that you can make promises, keep them and never have to give excuses – you are the 1%. Maybe not in a financial way for now, but from a reputation point of view. You are special, and the world needs more of you. That is value that someone will pay a premium for so keep it up.

Some promises made that will separate you from the crowd:

  • Set an actual appointment time, not a time window
  • Show up 5 minutes early, call ahead if you are running late. If you are always calling ahead to say you are late, you are bad at planning your schedule or too optimistic a travel estimator. Acknowledge this by always leaving 15 minutes earlier than you think you have to.
  • Never leave a meeting without a promise for next step. Always promise a date/time and never miss it. If you find yourself regularly having to say you are sorry, you are the problem. Fix yourself.
  • Don’t make excuses, be transparent, own your mistakes, promise better and then do better.

Author: Rashaad Bajwa

Father, Husband, Brother, Son, Entrepreneur - 2019 - New Jersey, USA